History in brief
Moodo has been launched as a fashion brand in 2006. The Owners started they journey in industryin early 90’ deciding to launch Moodo as a brandname into the Polish marketplace.
Through last 12 years Moodo has been developing dinamically. Currently the retail net includes over 130 shops (both franchising and own brand stores) and ecommerce platform for individual clients.
Moodo cooperates also with over 200 wholesalers in Poland, Czech Republic and Slovakia and exports it’s colletions to Ukraine, Belarus and Russia. Moodo collcetions are made with strong focus on clients’ needs and their real wants
Moodo id dedicated to modern women who appreciate remarkable style, comfort and convenience. The collections are dominated by a casual but urban style.
Brandperson: a woman age 28-32 who seeks for casual yet elegant things: simple and minimalisticdayware and more fashionstylizations for the evening. She prefers casual office style in exchange with casual & fashion for less formal occasions. She adapts her appearance depending on her mood – she is more universal at work however more frivolous "after hours" combining passion for quality with a good price and the desire to have in wardrobe elements more bold and fashion.
Same as a fashion retail customers, she distinguishes and uses the complementary offer: fashion, casual and office expecting from the brand meeting her needs.
Moodo is a feminine brand standing on two pillars:
• younger who likes "fashion" elements in her wardrobe;
• more mature - casual-office silhouette focused on more classical items;
The brand offers clothes referring to the latest trends, seen as fashionable, diverted, suitable for many occasions. The collection, thanks to the universal character, builds a coherent brand image with an admixture of fashion madness combining casual with fashionable trends, elegance with casual classics.
The offer includes blouses, shirts, dresses, skirts, pants, jeans, tshirts, sweatshirts, sweaters, jackets and various types of outwear.
Complementarity of the offer is guaranteed by accessoriessuch as: bags, hats, scarves, gloves, gaiters. In the summer collection, we also offer swimm siutes and sunglasses.
special fashion zones:
Each collection contains „special fashion zones” including items responding to very particular customer needs such as: hot price zone (selected items with special, „hot”, price), basic (random regular models perfectly matching to each fashion look) and plus size (where range includes items to XXL size)